Breitling Middle East has announced the opening of its Riyadh Front Boutique, located at Roshn Front, making it the fifth Breitling boutique in the Kingdom of Saudi Arabia.

Reflecting the brand’s signature industrial-loft concept, the 168m² boutique is the latest retail space to designed to incorporate the brand’s long impressive heritage with a relaxed and inclusive retail experience. Guests can also experience the region’s first-ever outdoor terrace lounge, a 72m² extension of the boutique, which offers a relaxing, by-the-beach vibe to lounge and enjoy refreshments.

Breitling’s modern-retro design values are brought to life through vintage decor and artwork, streamlined with contemporary design elements. At the entrance of the new boutique is an eye-catching yellow grid panel stamped with a Breitling ‘B’, which is followed by a coffee bar and indoor lounge. Wall-mounted propellers and surfboards, as well as unique artifacts guide visitors to explore the boutique’s Air, Sea and Land watches. The Breitling Watch Bar and its leather bar stools provide the perfect location to try on watches.

Commenting on the opening, Breitling Middle East Managing Director, Aed Adwan said: “We are thrilled to be expanding in Saudi Arabia, which is a key market for us, by opening our third boutique in Riyadh. This boutique stands out as it features a coffee bar and outdoor terrace, which is the first-ever concept for Breitling in the Middle East and a new experience for our customers in Riyadh. “

“As part of our continued partnership with Breitling, we are delighted to be opening another Breitling boutique in Riyadh and expanding our retail offering in the capital city of the Kingdom. As Roshn Front is a destination for leisure, we look forward to welcoming customers at the new Breitling boutique’s coffee bar and terrace, where they will have an elevated shopping experience”, said Sheikh Mohammed Al-Hussaini, CEO of Al-Hussaini Trading Co.

Approachability and inclusiveness are two key drivers of Breitling’s unique boutique design concept. Evoking the sensation of a contemporary urban home allows customers to feel completely at ease and relaxed whilst exploring Breitling’s entire range. The extensive collection includes Breitling’s core offerings as well as the latest launches in Avenger, Navitimer and Top Time.

BREITLING

Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it is still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 260 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Today, Breitling is on a mission to do better, by creating beautiful products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Combining classic watchmaking with the latest and most sustainable innovations, Breitling is both a company with history and one that is ahead of its time.