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Longines is proud to welcome Henry Cavill as its newest Ambassador of Elegance. The acclaimed actor brings a unique blend of refinement and authenticity that perfectly embodies the brand’s ethos that elegance is an attitude.   This partnership represents Longines’ legacy of collaborating with individuals who exemplify true eleganc … read more

To bring the magic of bobsleigh to life, OMEGA welcomed a special group of friends to St. Moritz this week, where every second of their stay was enjoyed at full speed. This annual OMEGA tradition allows celebrity guests to experience the thrill of the oldest bobsleigh run in the world. Olympia in St. Moritz is the only run that is naturally refr … read more

Since landing on the Moon in 1969, the OMEGA Speedmaster has become eternally connected to the wonders of the night sky. Now, the collection is celebrating that authentic affinity with the release of the new Speedmaster Moonphase Meteorite. This 43 mm collection presents two different choices in stainless steel. Each watch harnesses two forms o … read more

Breitling presents a new Middle East exclusive timepiece, the limited-edition Chronomat Automatic GMT 40, with a striking new Teal dial color[LC1] inspired by the region’s deep, vibrant hues with Indian numerals on the dial. Only 200 pieces are available in this limited edition, region exclusive design that is a testament to Breitling’s commitment … read more

Since 1993, the Seamaster Diver 300M has been one of OMEGA’s most recognizable and popular ocean timepieces. This year, the collection continues its intrepid legacy through a new series of models, which offer a variety of choices in different metallic styles.  The very first of these new watches was spotted earlier this summer, on the … read more